Strategies That Has Made Best Ecommerce Amazon The First Name In The List |
Posted: August 20, 2014 |
When it comes to e-commerce sites the first name that will strike you is Amazon. It started as an online store for selling books, but with time it emerged as one of the biggest names in the trade. Initially, they sold goods out of their warehouse, but now they have also included third-party vendors, and much of the revenue comes from that source. Individual stores, as well as the retailers, can open a store in this platform. There are different channels for selling goods for the large and the small retailers. Even there are different platforms for selling new and old goods. Best ecommerce Amazon emphasizes user-experience The e-commerce site ensures god user-experience, follows the best practices of the digital world and also has a good customer service. There are few factors that contribute to make this e-commerce site the best in the league. The retailers selling their products through the e-commerce make sure that the visitors personalize their experience. They aim at interaction with the visitors especially the registered users. The e-commerce company monitors the purchase pattern and the browsing behavior of the user. This helps them in improving the user experience they urge the users to rate the services, products and also provide feedback on similar products. Offers for the customers The homepage of the site features various products that are recommended by the users, and this is yet another step to personalize the experience of the users. An important feature that makes this e-commerce site different from the others and rules the chart is the prime offering. This involves offers as free shipping of various items or borrowing various books from the streaming service. This prime offering has proved to be effective for the online store as there was an increase of almost one million customers owing to this.
Display review and ratings of products Merchants who sell through the online store have the scope of storing their products in the Fulfillment Stores of the site so that they can also avail the offers catered by the site. The retailers can also offer scaled version of different offers to the users as free shipping only on purchase over a said amount. Consumers research every product prior to its purchase. They look for the review of the product, ratings by other users and likewise. It has been noticed that in many e-commerce sites, the area of review and rating is left blank. But, this is not applicable for Amazon as the rating and reviews often provide leverage to the product. Utilizes innovation in various aspects Rating and providing review of a product are also considered to be an avenue of interacting with the users. Again to boost the engagement of the users the site also sends reminders and incentives through email. Innovation is another aspect that makes best ecommerce Amazon stand apart from the others. There are special offers by the company in certain countries that assure same day delivery of the products. They have partnered with the postal services so that the items are shipped on the same day. Thus, they have adapted various means through which they can deliver the items in a short span. Good customer service Customer service is another aspect that gives the e-commerce site a competitive edge. They have the repute of superior customer service. In a recent research it was identified that among the sample comprising of the customers of the e-commerce site almost sixty percent have high chances of shopping with the store in the future and almost seventy percent have a positive recommendation regarding the brand. Thus, it is proved that satisfaction of the customer is the most significant factor for success.
Author Bio: Kelly Gates is a consultant and she also writes blogs. In her recent blog, she has entailed the various strategies that is adopted by best ecommerce Amazon and has helped it to be the best in the lot.
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